Retail Books @ Sunday

THE PROBLEM TO SOLVE:

As Sunday Products expanded into major retail chains like Walmart, Lowes, and Target, our creative team was tasked with developing unique promotional booklets tailored to each retailer. The challenge lay in crafting informative promotional content that engaged consumers while remaining recognizably on-brand across various retail settings. Our approach focused on translating the Sunday voice and aesthetics into compelling booklet designs that educated readers on our offerings' value. We aimed to produce content and visuals that felt distinctly Sunday, conveying our brand personality within each context.

Through strategic copywriting and impactful graphic treatments, we designed retail-specific booklets that provided helpful supplementary information to shoppers while highlighting what makes Sunday Products special. The resulting promotional booklets enabled us to increase brand awareness and resonance with valuable takeaways for new audiences, adapted for each retail environment yet unified by the Sunday sensibility. Our retail content showcased our versatility in engaging consumers through our irreverent brand voice and standout visual style.