Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Direct Mail @ Sunday
People
MY ROLE: Creative Director
DESIGNERS: Abbie Goetting, Doug Landry, Becky Tillett
WRITERS: Diana Crandall, Jenni Hanley
THE PROBLEM TO SOLVE:
Even in today's digital age, direct mail remains a powerful brand storytelling medium. Our creative team approached direct mail as an engaging opportunity to visually convey the Sunday narrative while educating customers on product usage.
Knowing direct mail's tactile and stop-you-in-your-tracks nature, we crafted pieces that caught attention through bold graphics and sparse yet impactful copy. The goal was to distill the lively Sunday essence into mailers that broke through the noise to generate interest and highlight our offerings' unique value, from product features to potential applications.
With focused creative direction, we translated the Sunday personality into tangibly enjoyable mailers that got opened, read, and remembered.
