Social Media @ Sunday

THE PROBLEM TO SOLVE:

As a channel characterized by daily content updates, social media poses a unique challenge for brands to keep audiences engaged over time while maintaining consistency. At Sunday, our goal was to bring our vibrant brand voice and aesthetic to life on social media through compelling yet varied content. We crafted on-brand visuals and copy that felt fresh and lively day-to-day, avoiding monotony even with a consistent branded presence. We focused on showcasing the Sunday personality through an energetic tone and eye-catching visual styles tailored to each platform.

By exploring diverse creative treatments for our products and stories, we could surprise and delight viewers while remaining on-message. Ultimately our social content strategy revolved around conveying the welcoming essence of Sunday in ways optimized for the expectations and opportunities within each social space. The result was an engaging, cohesive, and dynamic social media presence that resonated with audiences without growing stale. We continued to refine our approaches to captivating our followers day after day through purposeful creativity and variety within the Sunday brand world