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Email @ Sunday
People
MY ROLE: Creative Director
DESIGNERS: Abbie Goetting, Doug Landry, Becky Tillett
WRITERS: Diana Crandall, Jenni Hanley
THE PROBLEM TO SOLVE:
When building our email marketing presence, the Sunday creative team aimed to translate the compelling brand aesthetic from our website, social media, and product packaging into the email medium. Our goal was to maintain visual cohesion across channels while adapting to the unique creative demands of email content. To achieve this, we focused on developing engaging visual styles that maintained the core Sunday look and feel within the structured email format.
On the content writing side, our challenge was to craft an energetic brand voice and conversational yet persuasive product narratives tailored to the email context. Our email content strategy strives to convey the Sunday personality while articulating compelling product stories and value propositions to drive conversion. Through strategic creative development, we've worked to produce engaging email content that transports the Sunday brand experience into subscribers' inboxes in a relevant and actionable way. The result is an email marketing presence that complements our broader branding while speaking directly to the opportunities of the channel..
