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Video @ Sunday
People
MY ROLE: Creative Director
VIDEOGRAPHERS: Trevor Mowry, Scott Hardesty
WRITERS: Diana Crandall, Jenni Hanley
THE PROBLEM TO SOLVE:
Video is a vital medium for conveying multifaceted brand stories while engaging customers across platforms. Given the seasonal nature of outdoor living, our video production schedule was robust yet concentrated in warm weather when shoots could occur. We maintained a near-weekly video shoot cadence when conditions allowed so that we could build a library of compelling content.
Our video strategy aimed to educate customers on product usage, provide broader home and yard care tips, and drive traffic and conversions on social media year-round. To achieve these goals, we took an always-on approach to ideating fresh video concepts that show the brand personality and offerings in different lights. From fun tutorials to inspiring backyard spotlights, our diverse video content provided value while expanding what Sunday represents.
